Life is Good® | Southlake, Texas | Dallas, Fort Worth Women's, Men's, Children's Clothing

Welcome to Jake's Loft

Hello Friends! Welcome to the official site of Jake’s Loft, Your Life is good^® Genuine Neighborhood Shoppe located in the Dallas Fort Worth, Texas metroplex area. More specifically, we are located in Southlake, Texas, two doors down from Central Market and directly across the street from Southlake Town Square. At Jake’s Loft, we are dedicated to providing you with the total Life is good^® shopping experience. We carry a full assortment of both in-line and exclusive Life is good merchandise and we are committed to helping Life is good® promote optimism as a powerful, contagious force for positive change.

Let us first introduce Jake. Jake is the face of Life is good^®. He is an original, an optimist, a leader, and a free spirit. He has life figured out because he is happy today. He approaches life with childlike optimism and excitement. His arms are wide open and the only limitations he sees is his own imagination. Everything is a new adventure…a new friend to make, a new mountain to climb, a new trail to blaze. He finds joy in simple pleasures and not in position, money or possessions. He is confident, energetic, independent, adventurous and cool. Jake celebrates life, plays sports, travels, creates and inspires. He loves to explore as well as relax and is often seen hanging out with his trusty dog, Rocket.

Now, if you are not familiar with Life is good^® products, please allow us to take a moment to introduce you to this timeless brand. Life is good^® products celebrate simplicity, humility and a sense of humor. It is positive and inspiring. The products are relaxed, comfortable, high-integrity and durable. We carry apparel and accessories for women, men, teens, kids and dogs, basically the entire family. Among the many items we carry are casual cotton tees, pajamas, high performance fitness wear, organic clothing, headwear, bags, footwear, jewelry, and houseware accessories. We also have a large selection of fun, colorful toys such as frisbees, aqua balls, beach balls and stickers. Among our best sellers are our 100% cotton t-shirts which come in many styles including organic, sueded cotton and crushed cotton. These are sure to become your favorite tees!

Thanks for helping us spread good vibes. We hope to hear from you soon.

-The Crew at Jake’s Loft